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Social marketing : strategies for changing public behaviour

Philip Kotler

Publication Data

Title Social marketing : strategies for changing public behaviour
Author Philip Kotler
Contributor Ned Roberto
Publisher Free Press
Publication date 1989
Language English

Topics

Marketing
009383319

Catalogue Data

OBNB ID GB8942433
ISBN 10 0029184614
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xii,401p.

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Social marketing : strategies for changing public behaviour by Philip Kotler. ISBN 0029184614. Published by Free Press in 1989. Publication and catalogue information, links to buy online and reader comments.

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