Heidi F. Schultz
2 published titles
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
(Contributor)
1 edition
- ISBN: 0071416625
- McGraw-Hill
- 2004
- Details
Brand babble : sense and nonsense about branding
(Contributor)
1 edition
- ISBN: 0538727144
- South-Western/Thomson Learning
- 2004
- Details
