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IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

Don E. Schultz

Publication Data

Title IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
Author Don E. Schultz
Contributor Heidi F. Schultz
Publisher McGraw-Hill
Publication date 2004
Publication location New York, N.Y.
Language English

Topics

Marketing
Business communication
Brand name products
006890599

Catalogue Data

OBNB ID GBA3V1988
ISBN 10 0071416625
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxiii, 408 p.

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IMC, the next generation : five steps for delivering value and measuring returns using marketing communication by Don E. Schultz. ISBN 0071416625. Published by McGraw-Hill in 2004. Publication and catalogue information, links to buy online and reader comments.