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Brand babble : sense and nonsense about branding

Don E. Schultz

Publication Data

Title Brand babble : sense and nonsense about branding
Author Don E. Schultz
Contributor Heidi F. Schultz
Publisher South-Western/Thomson Learning
Publication date 2004
Publication location South Melbourne, Vic.
Language English

Topics

Brand name products
012264663

Catalogue Data

OBNB ID GBA3X5574
ISBN 10 0538727144
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 156 p.
P1042 Includes bibliographical references and index.

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Brand babble : sense and nonsense about branding by Don E. Schultz. ISBN 0538727144. Published by South-Western/Thomson Learning in 2004. Publication and catalogue information, links to buy online and reader comments.

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