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Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988
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Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988

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Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988. ISBN 0304317950. Published by Cassell in 1990. Publication and catalogue information, links to buy online and reader comments.

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