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Harper W. Boyd

4 published titles

Marketing management and administrative action

(Contributor)

1 edition

  • ISBN: 0070079234
  • McGraw-Hill
  • 1978
  • Details

Marketing strategy : planning and implementation

(Contributor)

2 editions

  • ISBN: 0256136920
  • Irwin
  • 1996
  • Details
  • ISBN: 0071168478
  • McGraw-Hill
  • 1999
  • Details

Marketing management : a strategic, decision-making approach

(Contributor)

1 edition

  • ISBN: 0072315288
  • McGraw-Hill
  • 2002
  • Details

Marketing management : a strategic decision-making approach /

(Contributor)

1 edition

  • ISBN: 9780071101097
  • McGraw-Hill Irwin
  • 2008
  • Details

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