Marketing management : a strategic decision-making approach / :: ISBN 9780071101097 :: McGraw-Hill Irwin 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : a strategic decision-making approach /
Contributors John W. Mullins, Orville C. Walker, Harper W. Boyd
Publisher McGraw-Hill Irwin
Publication date 2008
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2005.

Topics

013516739

Catalogue Data

OBNB ID GBA664191
ISBN 10 0071101098
ISBN 13 9780071101097
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>6th 6th ed., international ed.
P1053 xix, 533 p.
P1042 Includes bibliographical references and index.

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Marketing management : a strategic decision-making approach /. ISBN 9780071101097. Published by McGraw-Hill Irwin in 2008. Publication and catalogue information, links to buy online and reader comments.