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Simon Knox

4 published titles

Advances in consumer marketing

(Contributor)

1 edition

  • ISBN: 0749411279
  • Kogan Page
  • 1994
  • Details

Competing on value : bridging the gap between brand and customer value

1 edition

  • ISBN: 0273631055
  • Financial Times Pitman Pub.
  • 1998
  • Details

Customer relationship management (CRM) : building the business case

(Contributor)

1 edition

  • ISBN: 9780273650690
  • Financial Times Prentice Hall
  • 2000
  • Details

Customer relationship management : perspectives from the marketplace

(Contributor)

1 edition

  • ISBN: 0750656778
  • Butterworth-Heinemann
  • 2003
  • Details

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