Competing on value : bridging the gap between brand and customer value :: Simon Knox :: ISBN 0273631055 :: Financial Times Pitman Pub. 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Competing on value : bridging the gap between brand and customer value
Author Simon Knox
Contributor Stan Maklan
Publisher Financial Times Pitman Pub.
Publication date 1998
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Customer relations
Relationship marketing
008729191

Catalogue Data

OBNB ID GB97V6214
ISBN 10 0273631055
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xviii,235p.

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Competing on value : bridging the gap between brand and customer value by Simon Knox. ISBN 0273631055. Published by Financial Times Pitman Pub. in 1998. Publication and catalogue information, links to buy online and reader comments.