Stan Maklan
3 published titles
Competing on value : bridging the gap between brand and customer value
(Contributor)
1 edition
- ISBN: 0273631055
- Financial Times Pitman Pub.
- 1998
- Details
Customer relationship management (CRM) : building the business case
(Contributor)
1 edition
- ISBN: 9780273650690
- Financial Times Prentice Hall
- 2000
- Details
Customer relationship management : concepts and technologies
(Contributor)
1 edition
- ISBN: 9781317654742
- Routledge
- 2015
- Details
