Noel Capon

7 published titles

The marketing of financial services : a book of cases

1 edition

Planning the development of builders, leaders, and managers for 21st-century business : curriculum review at Columbia Business School

1 edition

Toward an integrative explanation of corporate financial performance

1 edition

The Asian marketing casebook

1 edition

Marketing management in the 21st Century

1 edition

Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset

1 edition

Total integrated marketing : breaking the bounds of the function

(Contributor)

2 editions