Philippa Cowking
2 published titles
Branding in action : cases and strategies for profitable brand management
(Contributor)
1 edition
- ISBN: 0077078128
- McGraw-Hill Book Co
- 1993
- Details
The reality of global brands : cases and strategies for the successful management of international brands
(Contributor)
1 edition
- ISBN: 0077090020
- McGraw-Hill
- 1996
- Details
