The reality of global brands : cases and strategies for the successful management of international brands :: Graham Hankinson :: ISBN 0077090020 :: McGraw-Hill 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title The reality of global brands : cases and strategies for the successful management of international brands
Author Graham Hankinson
Contributors Philippa Cowking, Marketing Society
Publisher McGraw-Hill
Publication date 1996
Publication location London
Language English

Descriptive Notes

"Published in association with the Marketing Society"--Cover.

Topics

Brand name products :: Management
Brand name products :: Management :: Case studies
Export marketing :: Management :: Case studies

Catalogue Data

OBNB ID GB9809729
ISBN 10 0077090020
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xvi,258p., [2] leaves of plates
P1042 Includes bibliographical references and index.

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The reality of global brands : cases and strategies for the successful management of international brands by Graham Hankinson. ISBN 0077090020. Published by McGraw-Hill in 1996. Publication and catalogue information, links to buy online and reader comments.