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Branding in action : cases and strategies for profitable brand management

Graham Hankinson

Publication Data

Title Branding in action : cases and strategies for profitable brand management
Author Graham Hankinson
Contributors Philippa Cowking, Marketing Society
Publisher McGraw-Hill Book Co
Publication date 1993
Publication location London
Language English

Topics

Brand name products :: Marketing :: Management
Brand name products :: Marketing :: Management :: Case studies
010035481

Catalogue Data

OBNB ID GB9357264
ISBN 10 0077078128
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xiv,226p.

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Branding in action : cases and strategies for profitable brand management by Graham Hankinson. ISBN 0077078128. Published by McGraw-Hill Book Co in 1993. Publication and catalogue information, links to buy online and reader comments.