Mei-Na Liao
4 published titles
Comprehending corporate brand management student interface in British business school : a tale of two cities
(Contributor)
1 edition
- Bradford University School of Management
- 2006
- Details
Applying the marketing concept in higher education : a stakeholder approach
1 edition
- Bradford University School of Management
- 2008
- Details
Exploring online information seeking behaviour in an academic environment
1 edition
- Bradford University School of Management
- Details
Performance measurement in third sector organisations : the case of advocacy in the UK
(Contributor)
1 edition
- Bradford University School of Management
- Details
