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Applying the marketing concept in higher education : a stakeholder approach

Mei-Na Liao

Publication Data

Title Applying the marketing concept in higher education : a stakeholder approach
Author Mei-Na Liao
Contributor
Publisher Bradford University School of Management
Publication date 2008
Publication location Bradford
Language English

Descriptive Notes

"December 2008."

Topics

Education, Higher. :: Marketing

Catalogue Data

OBNB ID GBB059431
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 378.106

ISBD

P1053 15 p.
P1042 Includes bibliographical references.

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Applying the marketing concept in higher education : a stakeholder approach by Mei-Na Liao. Published by Bradford University School of Management in 2008. Publication and catalogue information, links to buy online and reader comments.