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Comprehending corporate brand management student interface in British business school : a tale of two cities

John M. T. Balmer

Publication Data

Title Comprehending corporate brand management student interface in British business school : a tale of two cities
Author John M. T. Balmer
Contributors Mei-Na Liao, Weiyue Wang, Weiyue Wang
Publisher Bradford University School of Management
Publication date 2006
Publication location Bradford
Language English

Topics

Branding (Marketing)
Business names
Marketing :: Management

Catalogue Data

OBNB ID GBB145609
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 25 p.
P1042 Includes bibliographical references.

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Comprehending corporate brand management student interface in British business school : a tale of two cities by John M. T. Balmer. Published by Bradford University School of Management in 2006. Publication and catalogue information, links to buy online and reader comments.