Mark S. Glynn
2 published titles
Business-to-business brand management : theory, research and executive case study exercises
(Contributor)
1 edition
- ISBN: 9781848556706
- JAI Press
- 2009
- Details
Business-to-business marketing management : strategies, cases and solutions
(Contributor)
1 edition
- ISBN: 9781780525761
- Emerald
- 2012
- Details
