Business-to-business brand management : theory, research and executive case study exercises :: ISBN 9781848556706 :: JAI Press 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Business-to-business brand management : theory, research and executive case study exercises
Contributors Mark S. Glynn, Arch G. Woodside
Publisher JAI Press
Publication date 2009
Publication location Bingley
Language English

Topics

Brand name products :: Management
Product management
Industrial marketing

Catalogue Data

OBNB ID GBA970706
ISBN 10 1848556705
ISBN 13 9781848556706
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xi, 489 p.
P1042 Includes bibliographical references and index.

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Business-to-business brand management : theory, research and executive case study exercises. ISBN 9781848556706. Published by JAI Press in 2009. Publication and catalogue information, links to buy online and reader comments.