Leslie De Chernatony
2 published titles
Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders
(Contributor)
2 editions
- Open University Business School
- 2000
- Details
- Open University Business School
- 2000
- Details
Corporate branding and corporate brand performance
(Contributor)
1 edition
- Open University, Business School
- 2010
- Details
