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Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders

Fiona J. Harris

Publication Data

Title Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders
Author Fiona J. Harris
Contributors Leslie De Chernatony, Leslie De Chernatony, Leslie De Chernatony
Publisher Open University Business School
Publication date 2000
Publication location Milton Keynes
Language English

Topics

Business names :: Evaluation
Financial services industry :: Evaluation
Brand name products :: Evaluation
Financial services industry :: Trademarks

Catalogue Data

OBNB ID GBB182491
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 29 p.
P1042 Includes bibliographical references.

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Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders by Fiona J. Harris. Published by Open University Business School in 2000. Publication and catalogue information, links to buy online and reader comments.