Corporate branding and corporate brand performance :: Fiona J. Harris :: Open University, Business School 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Corporate branding and corporate brand performance
Author Fiona J. Harris
Contributors Leslie De Chernatony, Leslie De Chernatony, Leslie De Chernatony
Publisher Open University, Business School
Publication date 2010
Publication location Milton Keynes
Language English

Descriptive Notes

Pages are unbound.
"Brand Management and Marketing Research Unit"--Head of title.

Topics

Business names :: Evaluation
Financial services industry :: Evaluation
Brand name products :: Evaluation
Financial services industry :: Trademarks

Catalogue Data

OBNB ID GBB227445
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 30 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Corporate branding and corporate brand performance by Fiona J. Harris. Published by Open University, Business School in 2010. Publication and catalogue information, links to buy online and reader comments.