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Pennie Frow

2 published titles

Marketing plans for services : a complete guide

(Contributor)

1 edition

  • ISBN: 9780470979099
  • Wiley
  • 2011
  • Details

Strategic customer management : integrating relationship marketing and CRM

(Contributor)

1 edition

  • ISBN: 9781107649224
  • Cambridge University Press
  • 2013
  • Details

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