Marketing plans for services : a complete guide :: Malcolm McDonald :: ISBN 9780470979099 :: Wiley 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing plans for services : a complete guide
Author Malcolm McDonald
Contributors Pennie Frow, Adrian Payne
Publisher Wiley
Publication date 2011
Publication location Chichester
Language English

Topics

Service industries :: Marketing
015820704

Catalogue Data

OBNB ID GBB168246
ISBN 10 0470979097
ISBN 13 9780470979099
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xv, 495 p.
P1042 Includes bibliographical references and index.

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Marketing plans for services : a complete guide by Malcolm McDonald. ISBN 9780470979099. Published by Wiley in 2011. Publication and catalogue information, links to buy online and reader comments.