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Strategic customer management : integrating relationship marketing and CRM

Adrian Payne

Publication Data

Title Strategic customer management : integrating relationship marketing and CRM
Author Adrian Payne
Contributor Pennie Frow
Publisher Cambridge University Press
Publication date 2013
Publication location Cambridge
Language English

Topics

016256768

Catalogue Data

OBNB ID GBB305823
ISBN 10 1107649226
ISBN 13 9781107649224
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xvi, 529 pages
P1042 Includes bibliographical references and index.

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Strategic customer management : integrating relationship marketing and CRM by Adrian Payne. ISBN 9781107649224. Published by Cambridge University Press in 2013. Publication and catalogue information, links to buy online and reader comments.

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