Strategic marketing :: David W. Cravens :: ISBN 0072466650 :: McGraw-Hill/Irwin 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing
Author David W. Cravens
Contributor Nigel Piercy
Publisher McGraw-Hill/Irwin
Publication date 2003
Publication location Boston Mass
Language English

Descriptive Notes

Previous ed. (i.e. 6th ed.): Boston, Mass. : Irwin/McGraw-Hill, 2000.

Topics

Marketing :: Decision making
Marketing :: Management
Marketing :: Management :: Case studies

Catalogue Data

OBNB ID GBA267776
ISBN 10 0072466650
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>7th 7th ed., International ed.
P1053 xviii, 843 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Strategic marketing by David W. Cravens. ISBN 0072466650. Published by McGraw-Hill/Irwin in 2003. Publication and catalogue information, links to buy online and reader comments.