Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson :: J. Paul Peter :: ISBN 0072410647 :: McGraw-Hill 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson
Author J. Paul Peter
Contributor Jerry C. Olson
Publisher McGraw-Hill
Publication date 2002
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 1999.

Topics

Consumer behavior
Marketing

Catalogue Data

OBNB ID GBA223531
ISBN 10 0072410647
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>6th 6th ed.
P1053 xxvi, 582 p., [24] p. of plates
P1042 Includes bibliographical references and index.

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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson by J. Paul Peter. ISBN 0072410647. Published by McGraw-Hill in 2002. Publication and catalogue information, links to buy online and reader comments.