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Essentials of marketing : text and cases

Geoffrey Lancaster

Publication Data

Title Essentials of marketing : text and cases
Author Geoffrey Lancaster
Contributor Lester Massingham
Publisher McGraw-Hill
Publication date 1993
Publication location London
Language English

Descriptive Notes

Previous ed.: 1988.

Topics

Marketing
010035430

Catalogue Data

OBNB ID GB9348313
ISBN 10 0077077288
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 496p.

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Essentials of marketing : text and cases by Geoffrey Lancaster. ISBN 0077077288. Published by McGraw-Hill in 1993. Publication and catalogue information, links to buy online and reader comments.

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