Lester Massingham
8 published titles
The marketing primer
(Contributor)
1 edition
- ISBN: 0434910929
- Heinemann Professional on behalf of the Institute of Marketing
- 1988
- Details
Essentials of marketing : text and cases
(Contributor)
3 editions
- ISBN: 0070841810
- McGraw-Hill
- 1988
- Details
- ISBN: 0077077288
- McGraw-Hill
- 1993
- Details
- ISBN: 0077094379
- McGraw-Hill
- 1999
- Details
Mini cases in marketing
2 editions
- ISBN: 043491312X
- Heinemann Professional
- 1990
- Details
- ISBN: 075060171X
- Butterworth-Heinemann
- 1990
- Details
Marketing management
(Contributor)
2 editions
- ISBN: 0077074203
- McGraw-Hill
- 1993
- Details
- ISBN: 0077092910
- McGraw-Hill
- 1998
- Details
Marketing case studies : how to tackle them, how to answer them
1 edition
- ISBN: 0750620110
- Butterworth-Heinemann
- 1995
- Details
Strategic marketing, planning and evaluation
(Contributor)
1 edition
- ISBN: 0749417846
- Kogan Page
- 1996
- Details
Essentials of marketing
(Contributor)
1 edition
- ISBN: 0077098609
- McGraw-Hill
- 2002
- Details
Essentials of marketing management
(Contributor)
1 edition
- ISBN: 9780203847206
- Routledge
- 2011
- Details
