The marketing of services : a total approach to achieving competitive advantage :: Ken Irons :: ISBN 0077090845 :: McGraw-Hill 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing of services : a total approach to achieving competitive advantage
Author Ken Irons
Contributor Marketing Society
Publisher McGraw-Hill
Publication date 1997
Publication location London
Language English

Descriptive Notes

Published in association with the Marketing Society.

Topics

Service industries :: Marketing

Catalogue Data

OBNB ID GB9747544
ISBN 10 0077090845
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xviii,254p.
P1042 Includes bibliographical references and index.

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The marketing of services : a total approach to achieving competitive advantage by Ken Irons. ISBN 0077090845. Published by McGraw-Hill in 1997. Publication and catalogue information, links to buy online and reader comments.