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Marketing management

Geoffrey Lancaster

Publication Data

Title Marketing management
Author Geoffrey Lancaster
Contributor Lester Massingham
Publisher McGraw-Hill
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed.: 1993.

Topics

010035709

Catalogue Data

OBNB ID GB9880213
ISBN 10 0077092910
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 x, 466 p.
P1042 Includes bibliographical references.

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Marketing management by Geoffrey Lancaster. ISBN 0077092910. Published by McGraw-Hill in 1998. Publication and catalogue information, links to buy online and reader comments.

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