Essentials of marketing : text and cases :: Geoffrey Lancaster :: ISBN 0077094379 :: McGraw-Hill 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of marketing : text and cases
Author Geoffrey Lancaster
Contributor Lester Massingham
Publisher McGraw-Hill
Publication date 1999
Publication location London
Language English

Descriptive Notes

Previous ed.: 1993.

Topics

Marketing
010035742

Catalogue Data

OBNB ID GB98X1717
ISBN 10 0077094379
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 vii, 539 p.
P1042 Includes bibliographical references and index.

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Essentials of marketing : text and cases by Geoffrey Lancaster. ISBN 0077094379. Published by McGraw-Hill in 1999. Publication and catalogue information, links to buy online and reader comments.