Introducing marketing :: Martin Christopher :: ISBN 0330260863 :: Pan Books 1980 :: OBNB, the Open British National Bibliography

Publication Data

Title Introducing marketing
Author Martin Christopher
Contributors Malcolm McDonald, Gordon Prestoungrange
Publisher Pan Books
Publication date 1980
Publication location London
Language English

Descriptive Notes

Previous ed.: published as 'Introduction to marketing : the Cranfield approach / by Martin Christopher, Gordon Wills and David Walters. Bradford : MCB, 1976.
Bibliography- Includes index.

Topics

010042488

Catalogue Data

OBNB ID GB8020857
ISBN 10 0330260863
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Revised Revised and expanded ed.
P1053 250p.

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Introducing marketing by Martin Christopher. ISBN 0330260863. Published by Pan Books in 1980. Publication and catalogue information, links to buy online and reader comments.