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Strategic marketing, planning and evaluation

Geoffrey Lancaster

Publication Data

Title Strategic marketing, planning and evaluation
Author Geoffrey Lancaster
Contributor Lester Massingham
Publisher Kogan Page
Publication date 1996
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing
Strategic planning
Business planning

Catalogue Data

OBNB ID GB96Y9804
ISBN 10 0749417846
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 187p.

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Strategic marketing, planning and evaluation by Geoffrey Lancaster. ISBN 0749417846. Published by Kogan Page in 1996. Publication and catalogue information, links to buy online and reader comments.

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