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The customer management scorecard : managing CRM for profit

Neil Woodcock

Publication Data

Title The customer management scorecard : managing CRM for profit
Author Neil Woodcock
Contributors Merlin Stone, Bryan Foss
Publisher Kogan Page
Publication date 2003
Publication location London
Language English

Topics

010099152

Catalogue Data

OBNB ID GBA300162
ISBN 10 0749438959
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xviii, 428 p.
P1042 Includes bibliographical references and index.

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The customer management scorecard : managing CRM for profit by Neil Woodcock. ISBN 0749438959. Published by Kogan Page in 2003. Publication and catalogue information, links to buy online and reader comments.

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