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Communicating globally : an integrated marketing approach

Don E. Schultz

Publication Data

Title Communicating globally : an integrated marketing approach
Author Don E. Schultz
Contributor Philip J. Kitchen
Publisher Macmillan
Publication date 2000
Publication location Basingstoke
Language English

Topics

Export marketing
Export marketing :: Management
010681457

Catalogue Data

OBNB ID GBA0Z7696
ISBN 10 0333921372
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 280 p.

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Communicating globally : an integrated marketing approach by Don E. Schultz. ISBN 0333921372. Published by Macmillan in 2000. Publication and catalogue information, links to buy online and reader comments.

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