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Computer-aided marketing and selling

Robert Shaw

Publication Data

Title Computer-aided marketing and selling
Author Robert Shaw
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1991
Language English

Topics

Direct marketing :: Data processing
Database marketing
010722193

Catalogue Data

OBNB ID GB9138683
ISBN 10 0750600705
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80028574

ISBD

P1053 vii,223p.

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Computer-aided marketing and selling by Robert Shaw. ISBN 0750600705. Published by Butterworth-Heinemann in 1991. Publication and catalogue information, links to buy online and reader comments.

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