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Strategic marketing management : planning, implementation, and control

R. M. S. Wilson

Publication Data

Title Strategic marketing management : planning, implementation, and control
Author R. M. S. Wilson
Contributors Colin Gilligan, David J. Pearson, Chartered Institute of Marketing
Publisher Butterworth-Heinemann published
Publication date 1992
Language English

Topics

010722279

Catalogue Data

OBNB ID GB9224588
ISBN 10 0750603291
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xx,644p.

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Strategic marketing management : planning, implementation, and control by R. M. S. Wilson. ISBN 0750603291. Published by Butterworth-Heinemann published in 1992. Publication and catalogue information, links to buy online and reader comments.

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