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David J. Pearson

3 published titles

Strategic marketing management : planning, implementation, and control

(Contributor)

1 edition

  • ISBN: 0750603291
  • Butterworth-Heinemann published
  • 1992
  • Details

The CIM diploma case study book

1 edition

  • ISBN: 0750618485
  • Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
  • 1994
  • Details

The CIM diploma case study book, 1995-1996

1 edition

  • ISBN: 0750623217
  • Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
  • 1995
  • Details

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