Published on behalf of the Chartered Institute of Marketing.
Topics
Sales promotion
010722356
Catalogue Data
OBNB ID GB9363660
ISBN 10 0750605480
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1
ISBD
P1053 ix,399p.
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Below-the-line promotion by John Wilmshurst. ISBN 0750605480. Published by Butterworth-Heinemann in 1993. Publication and catalogue information, links to buy online and reader comments.