The fundamentals and practice of marketing :: John Wilmshurst :: ISBN 0750609974 :: Butterworth-Heinemann 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title The fundamentals and practice of marketing
Author John Wilmshurst
Contributors Chartered Institute of Marketing, CAM Foundation
Publisher Butterworth-Heinemann
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: London : Heinemann, 1984.

Topics

010722532

Catalogue Data

OBNB ID GB9535161
ISBN 10 0750609974
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 viii,324p.

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The fundamentals and practice of marketing by John Wilmshurst. ISBN 0750609974. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.