Publisher Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Publication date 1994
Publication location Oxford
Language English
Catalogue Data
OBNB ID GB9423169
ISBN 10 0750618485
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80076
ISBD
P1053 265p.
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The CIM diploma case study book by David J. Pearson. ISBN 0750618485. Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing in 1994. Publication and catalogue information, links to buy online and reader comments.