Strategic marketing management : planning and control, analysis and decision :: Paul Fifield :: ISBN 0750619902 :: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management : planning and control, analysis and decision
Author Paul Fifield
Contributors Colin Gilligan, Chartered Institute of Marketing
Publisher Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Publication date 1995
Publication location Oxford
Language English

Topics

Marketing :: Management :: Examinations :: Study guides

Catalogue Data

OBNB ID GB9552540
ISBN 10 0750619902
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvii, 317p.

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Strategic marketing management : planning and control, analysis and decision by Paul Fifield. ISBN 0750619902. Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.