Marketing fundamentals :: Geoffrey Lancaster :: ISBN 0750619988 :: Butterworth-Heinemann 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing fundamentals
Author Geoffrey Lancaster
Contributors Frank Withey, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1994
Publication location Oxford
Language English

Descriptive Notes

"Published on behalf of the Chartered Institute of Marketing" _ t.p.
Includes index.

Topics

Chartered Institute of Marketing :: Examinations
Marketing :: Problems, exercises, etc.

Catalogue Data

OBNB ID GB94A0756
ISBN 10 0750619988
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 162 p.

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Marketing fundamentals by Geoffrey Lancaster. ISBN 0750619988. Published by Butterworth-Heinemann in 1994. Publication and catalogue information, links to buy online and reader comments.