Trade marketing strategies : the partnership between manufacturers, brands and retailers :: Geoffrey Randall :: ISBN 0750620129 :: Butterworth-Heinemann 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title Trade marketing strategies : the partnership between manufacturers, brands and retailers
Author Geoffrey Randall
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1994
Publication location Oxford
Language English

Descriptive Notes

Previous ed.published as: Marketing to the retail trade. 1990.
Requested title: Marketing to the retail trade.

Topics

Marketing
Retail trade
Brand name products :: Marketing
New products :: Marketing
010722820

Catalogue Data

OBNB ID GB9476648
ISBN 10 0750620129
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.87

ISBD

P1008>2nd 2nd ed.
P1053 xiv,183p.

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Trade marketing strategies : the partnership between manufacturers, brands and retailers by Geoffrey Randall. ISBN 0750620129. Published by Butterworth-Heinemann in 1994. Publication and catalogue information, links to buy online and reader comments.