Relationship marketing for competitive advantage : winning and keeping customers :: ISBN 075062020X :: Butterworth Heinemann on behalf of The Chartered Institute of Marketing 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Relationship marketing for competitive advantage : winning and keeping customers
Contributors Adrian Payne, Institute of Marketing
Publisher Butterworth Heinemann on behalf of The Chartered Institute of Marketing
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

Includes index.

Topics

Marketing
Customer services
Customer relations
Consumer satisfaction

Catalogue Data

OBNB ID GB9600199
ISBN 10 075062020X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x, 304p.

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Relationship marketing for competitive advantage : winning and keeping customers. ISBN 075062020X. Published by Butterworth Heinemann on behalf of The Chartered Institute of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.