Retail marketing plans : how to prepare them, how to use them :: Malcolm McDonald :: ISBN 0750620218 :: Butterworth-Heinemann 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title Retail marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Contributors Christopher C. S. Tideman, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1993
Publication location Oxford
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Planning
Communication in marketing
Retail trade

Catalogue Data

OBNB ID GB9661081
ISBN 10 0750620218
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.87

ISBD

P1053 xi,338p.

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Retail marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 0750620218. Published by Butterworth-Heinemann in 1993. Publication and catalogue information, links to buy online and reader comments.