Marketing plans : how to prepare them, how to use them :: Malcolm McDonald :: ISBN 075062213X :: Butterworth-Heinemann 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Contributors CAM Foundation, Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation".

Topics

010722927

Catalogue Data

OBNB ID GB9530706
ISBN 10 075062213X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xiii, 485, [5] p.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 075062213X. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.