Marketing fundamentals 1996-97 :: Geoffrey Lancaster :: ISBN 075062910X :: Butterworth-Heinemann 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing fundamentals 1996-97
Author Geoffrey Lancaster
Contributors Frank Withey, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1996
Publication location Oxford
Language English

Descriptive Notes

Includes index.
Published on behalf of: the Chartered Institute of Marketing.

Topics

Marketing

Catalogue Data

OBNB ID GB96Y5035
ISBN 10 075062910X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vi,202p.

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Marketing fundamentals 1996-97 by Geoffrey Lancaster. ISBN 075062910X. Published by Butterworth-Heinemann in 1996. Publication and catalogue information, links to buy online and reader comments.