Strategic marketing management 1996-97 : planning and control, analysis and decision :: Paul Fifield :: ISBN 0750629142 :: Butterworth-Heinemann 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management 1996-97 : planning and control, analysis and decision
Author Paul Fifield
Contributors Colin Gilligan, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1996
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: published as Strategic marketing management. 1995.
Includes index.
Published on behalf of The Chartered Institute of Marketing.

Topics

Marketing :: Management :: Examinations :: Study guides

Catalogue Data

OBNB ID GB9808723
ISBN 10 0750629142
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>New New ed.
P1053 xvi, 371p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Strategic marketing management 1996-97 : planning and control, analysis and decision by Paul Fifield. ISBN 0750629142. Published by Butterworth-Heinemann in 1996. Publication and catalogue information, links to buy online and reader comments.